Powerful Logos Are Black & White

In the world of graphic design, distinguishing the amateurs from the experts can be as simple as looking at the way they approach their creations. Inexperienced designers often go for a flashy and colorful approach, throwing in gradients, drop shadows, and glow effects to dazzle their clients. While it may seem like a way to impress at first glance, this approach can lead to hidden problems down the road, from increased production costs to challenges in implementation and brand identity.
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