In the world of graphic design, distinguishing the amateurs from the experts can be as simple as looking at the way they approach their creations. Inexperienced designers often go for a flashy and colorful approach, throwing in gradients, drop shadows, and glow effects to dazzle their clients. While it may seem like a way to impress at first glance, this approach can lead to hidden problems down the road, from increased production costs to challenges in implementation and brand identity.
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Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy.
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